Florida Supercon was acquired by ReedPop in 2019.
The first task at hand was to update the logo and branding. The event is located in Miami, Florida and we wanted to elevate the logo we inherited to capture the vibrancy of the city. FSC is known for their late nights and party vibes, making it a unique event by any standard.
The original logo was very collegiate and bulky. My aim was to lighten it up and give it some depth, while nodding to the nightlife vibe of the event.
ReedPop events use badges for their attendees. The front artwork was provided by Scholastic, the back illustrations were created by Justin Peterson.