ReedPop is the world leader in comics events. They are the organizers behind New York Comic Con, Star Wars Celebration and many other conventions across the globe. Their original logo, created in 2006 reflected their quirky, against-the-grain nature.
The brand needed to grow, and reflect the growth of the company itself. I was approached to help build a new, strong, fresh, exciting and bold brand. I wanted to create branding assets that would support the new logo, as well as showcase all the things the make ReedPop what it is.
Logo created in collaboration with Torch Creative
The ReedPop icons represent everything pop culture. They make up the fabric of what ReedPop events are all about. There is something for everyone, nothing is out of bounds.