Tradecraft Podcast seeks to uncover the nuts and bolts of how people become successful in their field and perfect their craft. Tradecraft strives to share all the strategies, tools of the trade, and industry secrets these masters employ.
I was tasked to create the logo that the brand would be built upon. I worked with show creator, Gabe Yocum, to create a rich, warm and handcrafted logo to spear head the endeavor and capture the soul of Tradecraft.
I created a simple icon to pair with the detailed logo, to stand alone in its boldness and be used in striking ways.
The worn, handmade, learned look of leather, brickwork, and woodwork was the inspiration behind this pitch and its marketing materials. Old world meets new.